Backlinks are the links to your website from other websites. Your backlink strategy is the plan you create to use backlinks to boost your chances of being on the first page of Google for a particular search term.
When a link to your website is inserted into another website it allows readers to connect directly to your website, simply by clicking on the link. Google and other search engines keep track of these links and regard them as a sign that your website has gained authority on a particular topic. Google likes sites with authority and will reward those sites with higher rankings when searches are conducted.
Put simply, if your website has better linking structure and more relevant links than a competing website then your site is more likely to be on the first page of a Google search. If you have monetized your website, then this means you can earn a significant passive income each month.
Backlink strategy essential tips
There are a lot of misconceptions about backlink strategies. To bust these myths, here are some essential tips to ensure that your backlink strategy will be structured the right way to gain high Google rankings. 구글상위노출
1). Target and vary your anchor text. Anchor text is the text which, when clicked, launches the link to your site. Internet marketers like to use anchor text to link to specific pages on their website or blog. Google looks at the anchor text of a link to judge the relevance of a link. So, your anchor text needs to be relevant to the subject of your website. Ideally, your anchor text should contain the keyword (or key phrase) that you wish to rank for. But don’t always have the same anchor text for all your links. That will not look natural to Google. You need to vary your anchor text, sometimes including related keywords, or random phrases like “click here”.
2). Create contextual links. Google looks for text around the link. If your link is inside an article or web post and the subject is similar to the one of your website then you will have created a natural, contextual link. Google likes this type of link. So, try to put your links inside sentences and paragraphs, as part of the natural flow of the words. Wherever possible, surround your links with content.
3). The Page Rank of the linking site is important. A link to your website can be thought of as a vote of confidence. If your website is new, then Google will have no confidence that your website is trustworthy and is an authority on a particular subject. Your backlinks act like endorsements from other websites. If those other websites have high Page Rank, then it is as if Google is being advised by its trusted friends that your website is also trustworthy. The concept is simple. The higher the Page Rank of your incoming links the better.
4). Aim for a diversity of links. It is important to have diversity in your link strategy. You need to ensure that your links are coming from a variety of sources. Most experienced internet marketers like to have backlinks which contain use article links, forum links, video site links and social media links. You need these links to be random, not always from the same sources. They need to appear as natural as possible. You can get backlinks on blogs, forums, Web 2.0 sites, website directories, articles or websites of other users. The best method to get a backlink is to have some useful content on the website and other users will find it and create a link to your page. You can also add your own backlinks if you do this carefully.